Types of Digital Marketing: Your Options as a Fashion Business Owner
When you think of digital marketing, what comes to mind? Chances are it’s some form of advertising. After all, that’s what most people think of when they hear the word. However, there are many different types of digital marketing. That’s why in this article, we will be exploring some of the most common types of digital marketing so that you can make an informed decision about which one is right for your fashion business and how you can implement them into your company’s strategy.
Unlike traditional advertising where you try to attract as many people as possible and sell your product or service to them, in content marketing, you become a publisher and create high quality content that people want to read. You can do this by creating blog posts, but you can also produce e-books, white papers, e-courses, webinars, social media posts, and more. One key to successful content marketing is creating a good balance between what you publish and when you publish it. Ideally, you want to have a rhythm to your digital content where you publish new pieces on a somewhat consistent schedule. This allows people to get interested in what you’re sharing, and they can easily find new content to read if they’re waiting on your new posts. You can also use this to build your brand as an authority in your industry.
This type of advertising is similar to what you’d see in the real world, or in other words, it’s outdoor advertising. With display advertising, you place ads on websites, billboards, transit systems, and other locations that are relevant to people who walk by them. In most cases, you’ll pay only when someone sees the ad, and not when they click on it. This type of digital marketing is best used by business that have a large physical presence, such as restaurants or retail stores.
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SEO (Search Engine Optimization)
Now, understand that if people can’t find you online, it doesn’t matter how great your content is. As stressed by fashion digital agency experts, without high-quality SEO, most of your digital marketing efforts won’t get noticed by potential new customers. That’s why it’s so important to hire an SEO and digital marketing consultant if you’re just getting started. Your SEO consultant will create a strategy that will guide you on how to optimize your website for the keywords and phrases your potential customers use to search for products or services. This will allow you to rank highly in search engine results and show up on the first page of Google, Yahoo, and Bing search results.
PR (Public Relations)
Public Relations is similar to content marketing, in that it’s a type of content marketing. However, the main difference is that PR is used to build relationships with journalists, bloggers, and other key influencers in your industry. To do this, you’ll create content that highlights your company’s strengths and features. You can also offer free products or services to journalists and bloggers to help them write about you. If a journalist or blogger likes what they see, they’ll most likely write about it and share it with their social media followers.
Today, it is not uncommon for a large fashion digital agency to use voice marketing to promote the products and services of their clients. With this type of digital marketing, you’ll create audio or audio-visual content that your potential customers can listen to on their mobile device. Voice marketing is also known as push marketing or push notification marketing, and it’s effective because people are more likely to listen to an ad than read an email.
Once you understand how to implement each type of digital marketing, your fashion business will be on the road to success. It’s important to remember that your digital marketing strategy should be integrated with your overall marketing strategy. That means it should be relevant to your brand and products/services, it should be strategic and measured, and it should be budgeted. Now that you have a better understanding of the different types of digital marketing, it’s time to get started.